Talwar Brothers (P) Ltd. is a 3rd generation family business with manufacturing facilities in Kolkata, India. The company caters to the Music Industry throughout the world, especially in Japan, Europe, and USA. Our company is founded on the core values of honesty, integrity, and loyalty to the customers. Our values are reflected in our products that provide
Talwar Brothers was founded by Balraj Talwar in 1948, who migrated to the city of Kolkata in 1943 with just a few pennies in his pocket. He borrowed money to start a business in timber that was in short supply due to World War II. The business grew and Balraj brought in his brothers to help him manage it, thus the name Talwar Brothers.
In 1962, Balraj’s eldest son Vijay Talwar enrolled at the University of Hamburg, Germany for a Masters in Wood Technology to help grow the business professionally. Vijay came back to India in 1967 to a company that was embezzled of USD 1.5 million dollars.
Vijay used his technical knowledge to discover that India was a great source of Ebony and became the first company to export Ebony from India. With the quick foray into export of Ebony the company started making a profit in 1972.
In 1971 Dr. Moeck, founder of Moeck Blockfloetenbau und Verlag in Germany visited our factory in Kolkata. He was impressed with the sawmill and asked Vijay to supply Ebony to his factory in Germany.
Moeck became a regular customer and placed annual orders for Ebony.
After 12 years, on one of Vijay’s annual visit to the Moeck factory in Germany, the company asked him if he could produce packaging for recorders in cotton, given India’s reputation as one of the world’s top cotton producers. Germany was in the process of discovering the health hazards of PVC and Moeck decided to phase out all their PVC packaging and “go green” with environmentally friendly cotton packaging.
One year and 178 samples later Vijay got an order from Moeck and Talwar Brothers made its first foray into bags. From bags for recorders we went to bags for all types of musical instruments and ‘Gard Bags’ was born in the year 1995. The mother kangaroo with a baby in her pouch became our logo because it paralleled how Gard bags carry musical instruments – with the same great care a mother takes for her child.
In 1993 Vijay’s daughter Pooja joined Moeck as an apprentice in Germany. Pooja became a woodwind instrument maker and worked with Fehr Blockfloetenbau in Switzerland for 2 years before returning to India in 1999.
By 1999 Talwar Brothers had established itself as maker of bags and violin accessories from exotic woods. We made bags for OEM companies as well as our own brand of Gard gig bags – and our violin accessories were sold all over the world including USA by the then St. Louis Music Company.
On 18th January 1999 the offices and factory of Talwar Brothers were destroyed in a devastating fire. It was payday for all the employees. Balraj and Vijay set up a makeshift table on the sidewalk in front of the burnt building and paid out salaries in cash to each one of the employees of Talwar Brothers.
The insurance company delayed the payment of the insurance claim for two years and during this time the business was run from home. Our customers from all over the world helped us: people accepted delayed deliveries, gave us advance payments against orders and even paid us advances without any orders to help us back on our feet. Suppliers made bills: “payable when able” and all three generations: Balraj, Vijay and Pooja worked together to bring the company back from the ashes.
Six years later in 2004 we shifted to our current building as shown in the picture.
This is the story of our success so far, built on our values of honesty, integrity, and hard work that are reflected in our products and services. We welcome you to explore our website and contact us for more information.